The Sun Sets on Twilight
Being a Twilight fan must be something like openly admitting you’re a Scientologist. I mean, you’re more than entitled to your passions, but you’re also probably going to raise a few eyebrows. With Twilight: Breaking Dawn Part 2 coming out soon, those same fans must be starting to scratch their collective heads at what might be next for the series—and for their fandom. What becomes of the Twilight fan, post-film? How can marketers and producers keep the fires of fan passion stoked after Bella and Edward flitter off into the night?
Harry Potter fans had to deal with the end of their series; no further books are planned, no spin-off films—just the re-release of series in digital form and plenty of cosplay opportunities at conventions. What’s a Twilight fan to do, then?
I won’t pretend to be a Twilight fan. I’m not. I think I laughed more in the first film than in just about any comedy released that year. However, I empathize with the fandom out there. Truly, it’s hard times when a series or franchise you love parts ways. Stargate fans know the feeling—so do Firefly fans, Angel fans and even Supernatural fans (those guys have had to endure a very stop-start production process; this latest season is coasting on fumes).
Fans have a hard time letting go of things they love—and why should they? Just because something winds up doesn’t mean the series loses any value to fans. I guess the real question is whether or not producers should take a page from JK Rowling’s book and let the sun set on the Twilight saga.
There’s some talk right now of a Twilight reboot—either as a new spin-off film or even a TV series. Will it be the same, though? Would fans latch onto a serialized TV show without the backbone of a novel to cling to for legitimacy? It’s all a bit reminiscent of how George Lucas has approached Star Wars, post-Episode III: will there be a live action TV series after all? Will fans balk if it turns out to be about as shoddy as the prequels?
I digress; my feeling is, Twilight is in a good position right now—it’s as popular as it’s ever been as it begins winding down a multi-billion-dollar movie franchise. It comes as no surprise that marketing execs are looking very closely at what’s next. I’m sure all the soccer mums still eagerly justifying their Edward-and-Bella love-heart tattoos are too.
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Started by Topher Willis • 1y ago