Samsung's boffins have thrown down their cards to Apple and said 'beat that'.
The Korean giant has stated that fully commercialised transparent, flexible AMOLED tablets will be available by 2013.
If this is in any way true, and not a giant, annoying hoax, then we can sit back and relax in the next couple of years, safe in the knowledge that we are indeed living in the future.
Jetpacks and hover cars be damned!
Samsung has said previously that it will start to ship 'bendy screened' gadgets in the first half of 2012.
The first iteration of this flexible tech will more than likely be mobile phones.
This will fit in your back pocket, no problems.
During a company results conference, investor relations chief Robert Yi said, 'The flexible display, we are looking to introduce sometime in 2012, hopefully the earlier part.'
Nokia have also unveiled a basic prototype of the Nokia Kinectic - a bendable smartphone - at Nokia World. Kinectic allowed users to bend the screen to control functions such as music and video.
However, Nokia refuses to give a sale date for their Kinectic smartphones.
The company demonstrated 'bendable' AMOLED screens 4.5 inches across and just 0.3mm thick in January this year.
This latest concept video from Samsung shows their 'tablet of the future' in action - a tablet that offers instant translation, video, - all in 3D.
No response from Apple yet. Although we're looking forward to the patent lawsuit.
We're also looking forward to seeing large versions of the tablet in cars - for the best HUD ever. But that's just us.